
fragrance development & creative marketing
THE THIRD SCENTS APPROACH
During her tenure at Ann Gottlieb Associates, Ashli Hamilton was often referred to by Ms. Gottlieb as her "third nostril," which coming from the living legend herself in this industry, is considered a term of endearment. An incredible olfactive memory combined with a strong sense of visual creativity have been the driving force behind Ashli's approach to her work.
When crafting something unique for clients, THIRD SCENTS focuses on these key principles in order to be incredibly strategic throughout the creative process.
-
LIVE, BREATHE, FEEL the brand inside and out to be able to create signature scents that are memorable and unique
-
Understand the COMPETITIVE LANDSCAPE to ensure that the end result is suitable for the marketplace it's being created for
-
Analyze TRENDS in an ever-changing world so that fragrances are relevant and desirable for a particular audience